Many Want to be Led

Many, in fact, will simply go wherever they’re led. So lead. You may lose a sale from time to time to a prospect who doesn’t want you to lead them, but they probably would not have been a good customer, anyway. Failing to lead results in more lost sales, and the sales you do make are often do not result in the kinds of clients you want.

Take advantage of the the fact that people want to be led. Get in front of your prospects, educate them, lead them. It’s part of being a professional, and the better you do it the more successful you’ll be in your profession.